Analysis Of Connotations Of Youths In Attack the block

          

The film starts off with a setting in a rough ghetto estate in South London; this shows youth to be living in a poor, less fortunate environment likely to fall into crime. The scene begins with an older lady speaking on the phone, and as she puts the phone away, a gang of youths mug her. The lighting becomes darker; the only light showing is the lamp on the poles. Moses is shown as a violent, typical teenager at the beginning by his protection of armed weapons, the way he is dressed and how he acts and reacts to things; however, as the story develops he becomes more of a hero as he saves innocent people’s lives.

People view young teenagers as very aggressive, inhumane and irresponsible which may explain his lack of jobs available for the youths today, but Attack the block shows youths in another light. The courage and determination they contribute towards their community but fighting the aliens and saving the world.

Youths are perceived as this because of the way they are perceived in the media and are referred to as ‘hooligans’ and ‘hoodies’ which makes the youths feel insecure and unconfident especially in certain situations such as job interviews which they’re quickly judged by their interviewer. Attack the blocks shows that teenagers are individuals who have feelings, and aren’t all bad, the idea of a hero coming out of the story in contrast to the beginning shows that people are able to change.

 

 

This involves a young man trying to sing to his female lover, asking her questions which she will then have to answer to. This video relates to the previous one as it involves a party, which seems to be a typical video set.

This video is effective because its a typical love situation,trust. Many girls can relate to this as many girls will go through stages of trust issues and uncertainity and, it's a warming song and a boy singing to a girl which in society now is very rare. Its also catchy, a club scene includig celebrities, however it is not as popular now as it is an old song.

This music video is effective because it tells a story using two points of view. Its also a calm video that is straight to the point, no flashing images and the level of sound stays the same, to show its a serious and common issue among many young teens. This is a contrast to other artist's nowadays as most artist talk about their fame, lifestyle they live, surrounded alchohol, jewellery and females to insinuate that this is what life is all about. But J cole tackles an issue that many females have the tough decision of making, and the use of two points of view helps to gather the thoughts of both parties.

Advertising Analysis,Selena Gomez

The campaign I am going to analyse is the ‘Dream out loud ’,campaign which advertiser’s Selena Gomes’s clothing K-Mart. It is an advertisement that is aimed at teenagers and others who are inspired by her and are fans of Selena Gomez. The poster/campaign includes shots of her and her friends who are outside in bright and sunny scenery  jumping around and enjoying themselves as that is what teenagers are all about nowadays.
The second campaign is an image of Selene Gomez and two other teenagers, Selena is positioned in the centre of the image, her position portrays her as very firm and strong,whilst her hands are in her pockets and which makes other teenagers feel intimidated as they may not stand around with their friends with their hands in their pockets however, the intimidation makes them want to feel cool because of the way she is standing. The two girls beside her are also standing really chilled, and relaxed, due to one of girls has her leg sticking out and whilst the other one is smiling.
The next campaign is a close up of Selena Gomez which shows her making direct mode of address, which makes us feel threatened and catches our eyes as her dark eye makeup almost rains upon us and we notice a dangerous side to her, yet it still makes us want to be just like her and endorse in whatever she endorses in.
The last image is a shot of Selena with two other teenagers, holding on to each other which shows that girls who wear this are best friends for life and will have a never ending friendship. For example,they all seem to be smiling and seem to be having a brilliant time, whilst the clothing is trendy and bright,  and this symbolises how bubbly and excited they are.
I am now going to analyse the Selene Gomez Dream Out Loud Commercial. It starts off with Selena lying down on the ground with a group of friends and smiling which shows she's enjoy herself and in a way almost being arrogant about it. She is then shown by herself with a grey hat an a bright pink top, the connotation of pink is seen as more feminine and luxurious, whilst her friends run around in the background as they flaunt her campaign line. These campaigns are for those who are females in there mid teens and watches her show ;Wizards of Waverly Place which is a popular show globally which already boost's her celebrity level. They may not have a job as it is aimed at those of young adults so would generally rely on their parents for money. These teens would shop at stores such as: River island,Topshop, new look however, these are popular adult stores but as young teens admire those who are coming out of shops with bags and bags of Topshop bags. Magazines such as : 17, teen vogue, bliss sugar etc as they include tips on hair, clothing,advice the latest fashion trends,love issues, and celebrity gossip. Women are shown as inspirations to those of a younger age in this case its Selena, and one major flaw could not only affect the admirer but the parents of these teens, as these women would be seen as irresponsible and this would lower the celebrities status. This campaign features stereotypical features as in the advert these teens are shown as happy and have no care in the world, when in reality not every teenager is like that as teenager are faced with challenges, such as : Exam pressure, peer pressure, hormonal issues and even in some cases mental and trust issues. This would relate to Aspires, those who aspire to be something and have a role model to help them along the way.
Comparing the Dream Out Loud Campaign wish consisted of her friends outside having a good time, her new Dream Out Loud Campaign only features her. This could be because she is a more grown up individual but her target audience will remain the same. I know this because from her new commercial it has a more darker presence , there are less bright colours compared to the first commercial. Furthermore, she is in a car at some point and this reflects her level of maturity however, this change does not affect her fans. She is still perceived as a positive role model, who teenagers look up to in hope of inspiration. As she grows up she may be seen advertising for other magazine which are targeted at a more older audience such as :Vogue magazine,Elle magazine, Glamour Magazine which isnt the same as her previous work which was aimed at younger adults.
Also her clothing is more sophisticated her high waist skirt indicates this. Her young fans may be forced, to change their image because of this and feel as if they have to look good in order to be successful which  could send the wrong message.

My improvements.

To improve my Grade D and achieve a higher level, i will finish off my actual design on my pre production booklet and use more terminology language and write about who the audience is for the magazines.

Magazine Questionnare

A1. A magazine is a a mixture of images and chatty texts that comes out reguarly target at a variety of people that are in to different things.

A2. A magazine has many a wide range of generes eg. Lifestyles which is reflected on the audience.


A3. A couple amongst all the other elements are;
-Fashion
- Gossip
- Real lives
- Health & Wealth
- Advice

A4. We have magazines due to people can relate to it and may find advice and help with inner issues.


A5. I think that gossip is the most common choice of genere as people feel intrigued and get excited at the news and it also gives people something to talk about.

A6. I think it will stay the same but have a more harsher reflection of women so that they must need to look a certain way to gain attention or to be famous and live the hollywood lifestyle.

A7.  1;I like magazines as they tell us about others it may not all be positive things it may have a little bit of negativity or a celebrity may be going through a stressful period in there life. Eg. Kim kardashians divorce:

2; However, they have advice on other issues such as; Health & just general advice.

3. Another type is fashion which comes from many different backgrounds.