This music video is effective because it tells a story using two points of view. Its also a calm video that is straight to the point, no flashing images and the level of sound stays the same, to show its a serious and common issue among many young teens. This is a contrast to other artist's nowadays as most artist talk about their fame, lifestyle they live, surrounded alchohol, jewellery and females to insinuate that this is what life is all about. But J cole tackles an issue that many females have the tough decision of making, and the use of two points of view helps to gather the thoughts of both parties.